received a Lead Award and an ADC Award


Lukewarm Revolution

by Rebecca Sandbichler · written on February 4th, 2011 · lies diesen Eintrag auf Deutsch

Recently the iPad newspaper “The Daily” has been launched – a project that cost more than 30 million Dollars, it is said. After all, Rupert Murdoch wants it to ring in the new journalism.

I have taken a closer look at the app and admittedly I am disappointed; often, the navigation in terms of articles as well as departments appears illogical, the layout rather reminds me of a loud and vociferous freesheed than of a serious and sophisticated news medium. I also find that you may challenge an iPad reader with longer stories – as long as they are layouted appropriately. However, the stumps of “The Daily” rarely go deeper than the info bites you have already read in the teaser.

I consider it alarming that adverts are not marked as such. Even an attentive reader (me) does not realize whether a full-page image is a sales message or an article’s lead. I am curious how media will solve this problem in general in the future.

“The Daily”’s overall layout reminds me a lot of print. This impression could only be intensified by reviving a zombie of Gutenberg as Andrew Losowsky of the wonderful Magtastic Blogsplosion puts it. He’s got the knowledge and therefore his review is not just entertaining but also informative, so that I don’t have anything to add.

Subscribing to “The Daily” costs 99 cents per week and 40 dollars a year. However, all content can be read in the internet in seperate links, but not on one website. Even if you are a subscriber you cannot save a whole issue but only individual articles. As soon as a new issue is published the one from the day before disappears, at least if you don’t visit the tumblr page “The Daily: Indexed” by blogger Andy Baio who collects them all. While scanning them it is striking that the editors again do not really think of the impatient „lean forward”-reader. Almost no headline really tells what the article is about. Would you read such articles?

By the way, for two weeks you can get “The Daily” for free.

Comments Closed

Comments are closed for articles older than three weeks.