received a Lead Award and an ADC Award

Tahira Parvez
Tahira Parvez

The Dos and Don’ts of Publishing

by Mary Creighton · written on September 2nd, 2010 · lies diesen Eintrag auf Deutsch

The first issue of CIRCUS has been printed, but as a young publishing company, it hasn’t always been easy. Here are a few lessons we’ve learnt along the way.

Do try to save money in any way possible, even if it does involve renting an office without a drainpipe.

Don’t let your CEO buy salad on amazon.com at the expense of the company.

Do be prepared to work 10 hours a day for at least 6 days a week.

Don’t burn out.

Do have several sofas to sleep on for the weeks leading up to the deadline.

Don’t give yourself too much time. People will still leave everything to the last minute anyway.

Do remember to close your dormer windows open so your office doesn’t get flooded.

Don’t sit underneath badly fitted lamps.

Do stock up on milk, chocolate, tea and coffee.

Don’t keep ripe cheese in the refrigerator. It will stink forever!

Do find the most affordable printers in Europe, even if that involves travelling to Vilnius.

Don’t get stuck in traffic for five hours on your way to the airport just hours before the printing deadline.

Do be brave enough to call anyone, even the White House.

Don’t feel intimidated by bitchiness on the phone. Just make funny faces to your colleagues.

Do set your goals as high as is humanly possible.

Don’t expect them to stay that high.

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One comment:

  1. Ben:

    Bang on!