The CIRCUS always has it’s curtain open: read about the production process, crowdsourcing techniques, the difficulty in obtaining celebrity interviews, tips for starting your own company and stories that lie beneath the surface.

Bookazines are the new Black

CIRCUS is an absolutely new publication form – a bookazine. It’s the perfect symbiosis of two classics: timeless, monothematic and as valuable as a book, but as diverse and reader-friendly as a magazine.
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The Story of Herznote

In summer 2009 four young media go-getters decided to create something of greatness: the first international bloggers’ bookazine. A lunatic idea, said others. A tremendous idea, said they themselves so they went ahead and founded Herznote Publishing in February 2010.
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It’s all about crowdsourcing

Crowdsourcing has taken over the process of creative production: the skills of talented illustrators, writers, designers, and all-round creative types collaborate more frequently at an international level to produce a range of material; from magazines to t-shirts. Blogs were a catalyst for the change in production techniques, acting as an online portfolio to easily access creative work – an instantaneous connection to the artist. Luckily, the new generation of creative producers understand the power of the blog.

Why Olivier Zahm doesn’t want to talk to us.

It’s the third time I’ve called the infamous Purple Institute, the publishing house of Purple, the avant garde fashion magazine. My enquiry is strictly business: I’m calling on behalf of CIRCUS, a bookazine dedicated to fashion, to obtain an interview with the Editor in Chief, Olivier Zahm.

Breaking the norm

It is now five minutes until midnight. A glowing neon-pink light illuminates the room while the sound of tapping keyboards echoes through the two-storey office. It is the seventh night in a row the staff at Herznote have stayed in the office long after the summer sun has set. But, with good reason. Tomorrow, the publishing company will print their first bookazine – a new genre combining the best elements of the book and magazine.